homing

Find your neighborhood in a new city

Bring the things you love, or a neighborhood you loved living in. Homing suggests three areas to start your home search, each with real places to check.

One at a time: type a name and press Enter, then the next.

The loves above are the example on the map. Change them to make it yours.

Homing in about a minute

One move from start to finish: what you love, three areas to start looking in, an address check and a short walk.

Same city, two different shortlists

Neighborhood guides are written for an average newcomer. Homing starts from what you love, so a reader and a night owl moving to Berlin get different areas to start looking in and different places to check there.

Both examples use the same set of walkable areas in Berlin. Only the loves change. The signal comes from Qloo, which links what people like across music, film, books and brands to places in a city.

A quiet reader

Haruki Murakami, Radiohead, Fleabag

  1. Comparing areas
Open this map

A night owl

Charli xcx, Peggy Gou, Euphoria

  1. Comparing areas
Open this map

Any city on the map

Type any city. Homing finds its centre, marks out walkable areas around it and compares them for what you love. Where Qloo has less data, Homing says so instead of guessing.

Try the example loves in another city

Radiohead, Fleabag, Wes Anderson, Patagonia

How Homing reads a city

  1. 1

    You say what you love, or where you lived

    Type a few artists, shows, books or brands, or name a neighborhood you loved living in. Each name is matched to one entity in Qloo, and when a name could mean two things Homing asks which one.

    Qloo search

  2. 2

    The new city is split into walkable areas

    Homing marks out the same set of areas for everyone: circles of about 650 metres around named places in the city centre. Your loves change their order and never the areas themselves.

    Fixed areas per city

  3. 3

    Your loves are read across those areas

    For each love, Qloo returns how strongly its signal shows up across the city. Homing combines them by the weights you set and puts the areas in order. Treat the order as a place to start looking.

    Qloo insights, heatmap

  4. 4

    Every area comes with real places

    Before an area is shown, Homing looks for cafés, food, bars and culture inside it that fit you, and drops places that do not fit the role, like a supermarket in a coffee slot.

    Qloo places

  5. 5

    Check an address, then walk it

    Type the street of a flat you saw and Homing tells you which area it falls in and what is near. Then try the area with a short walk of three or four places for one afternoon.

    Geocoder and Qloo places

  6. 6

    Ask in your own words

    “No bars, I work from cafés.” “Compare it with Berlin.” The assistant runs the same tools, checks the result against what you asked and tells you plainly when part of it could not be done.

    Agent with Qloo tools

After the shortlist

Each area opens into the next steps of a move: the reasons, a flat you saw and an afternoon to try it.

Moving with someone

Add what they love and the map prints in two inks: red for you, teal for them, and a dark overprint where both signals are strong. Areas are ordered by the weaker of your two results, so a strong match for one person cannot hide a poor fit for the other.

Murakami, Radiohead, Wes AndersonPeggy Gou, Succession, Patagonia

Know where to start looking before you book viewings

homing

Opening an example from Qloo's data